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Built on the road since 1994

Ticketing for shows that move.

Most ticketing platforms are built around a venue that stays put. Strawhouse Tix handles the other case: a new city, a new venue and a new seat map every few days, with the same box office behind it.

Book a demoSee the platform
  • Reserved & general admission
  • Mobile box office
  • Gate scanning
  • Your Stripe account
  • Anti-scalping
  • Tour routing

A new city goes on sale in under a minute.

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Platform on device, angled pair

Laptop showing the live sales dashboard (tour map + today's performances) angled beside a phone showing the gate scanner mid-scan with a green ADMIT state. Dark UI skin so it sits on the ink background. ~1400×1000 PNG with alpha.

20+
Touring shows on the platform
400+
Cities ticketed a year
1M+
Tickets issued
100%
Of takings to your own account

Fixed venues and touring shows

Why touring shows need different ticketing

Most ticketing platforms are designed around a single venue: one seat map, one tax rate, one box office, configured once. That works well for a venue that stays put. On the road, each of those assumptions has to be redone in every city. The differences below are where the time goes.

Built for one fixed venue

  • A seat map drawn once, by hand, for one room
  • Every new date configured from scratch
  • One tax rate, one time zone, one currency
  • Money lands with the platform, then trickles back after the show
  • No idea another promoter booked forty miles away next Tuesday
  • Cancellations mean refunding everyone and starting again

Built for a show on the road

  • Venue templates: draw the tent once, drop it on every city
  • Clone a whole engagement — dates, sections, holds, on-sale windows
  • Per-venue tax, time zone and currency resolved automatically
  • You are the merchant of record; takings never touch us
  • Collision detection warns you about nearby dates before you commit
  • Move every ticket holder to another performance in one operation

Tour operations

Tour operations — templates, cloning and date conflicts

A venue template holds capacity, sections, pricing and holdbacks, and instantiates onto any date in any town in one click. The seat map is built once for the tent or house and reused for the whole route.

  • Venue templates — one layout per tent or house, reused across the whole route.
  • Engagement cloning — duplicate a city complete with performances, section overrides, holdbacks and on-sale windows.
  • Collision detection — before you commit a date, we scan every other promoter's committed bookings near that venue and show you what we find. Fifty miles and one month by default, tunable per deployment.
  • Move customers — weather cancels a show; reseat every holder onto another performance in one operation, notifications included.
  • Capacity overrides — the fire marshal cuts your house; reduce it after on-sale and trigger reaccommodation.
  • Tour tagging and export — group a route for reporting, publish it as JSON or iCal.

How tour operations work →

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Engagement builder — template instantiation

Admin view: a venue template being dropped onto a new city, sections and capacities auto-populating, with the collision-detection warning showing a nearby conflicting booking. Light admin skin · ~1200×860.

Seating & capacity

Seating and capacity — reserved, general admission or both

Zones are drawn on a canvas with rectangle, ellipse, polygon and wedge tools, each rotatable, so a big top in the round and a multi-level auditorium are both drawn accurately. Buyers pick from the map; the capacity engine underneath is the same in either mode.

  • Visual venue builder — draw zones over an uploaded floor plan, or from nothing.
  • Multi-level houses — orchestra, balcony and boxes with per-level plans.
  • Seats generated from parameters — rows and seats per row, plus curve, spacing and removed seats, so the chart matches the numbering already painted on the venue's seats.
  • Accessible seating — wheelchair zones and seats as first-class objects.
  • Zone tiers — price an audience once per tier; every city inherits it.
  • Audience pricing inside a zone — adult, child, senior and student share the zone's capacity at different prices, so overselling is impossible by construction.

See the venue builder →

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Venue builder + buyer seat map, paired

Split composition: the admin zone builder with a wedge-tool tent layout on one side, and the public buy widget rendering that same map with live "N left" counts on the other. ~1200×860.

Box office & the door

Box office and the door — walk-up sales, scanning and entry

The walk-up window, the gate and the head count all run on the same records as online sales. Scanning works on a field with no signal, and the check-in dashboard shows how many people are inside as the queue moves.

  • Box-office window — house view with drag-select block purchasing for the family that wants six together.
  • Cash, card and comp tender — with operator fee waiver and window refunds.
  • Second-screen customer display — the buyer sees what the operator is ringing up.
  • Continuous camera scanning — point and keep scanning, no tap between tickets.
  • Bluetooth wedge capture — pair a hardware scanner when the phone camera isn't fast enough.
  • Will-call collection — look an order up by the eight-character reference from the buyer's email or by name, hand over the seats and record who collected them.
  • Live check-in dashboard — admitted, denied and remaining, updating as the queue moves.
  • Anti-passback — a ticket scanned twice returns the time and gate of the first scan.

Box office detail →Scanning and entry →

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Scanner in use at the tent door

Real photograph, evening, warm tent light: staff scanning a phone ticket at the entrance, queue visible behind, with the live check-in dashboard as an inset panel. ~1200×860.

Payments

You are the merchant of record — takings go straight to your own account

Most platforms collect your takings and pay out days after the show has moved on. Strawhouse Tix connects your own Stripe account instead. There is no payout schedule because there is no payout — card settles directly to you at Stripe's normal speed, and the funds never enter an account we control.

  • Per-promoter Stripe credentials — encrypted, entered in your own workspace.
  • Refunds in both directions — from the admin or straight from your Stripe dashboard.
  • Multi-currency and per-venue tax — resolved by place of supply as the tour crosses lines.
  • Transparent consumer fees — shown at checkout, configured per ticket type.
1Patron paysCard, Apple Pay or Google Pay at your branded checkout
2Straight to your Stripe accountFunds never enter a Strawhouse account at any point
3Platform holds your moneyDoesn't happen. There is nothing to hold.
4Wait for payout after the runDoesn't happen. Stripe pays you on your own schedule.

No float. No holdback. No settlement chase.

Ticket integrity

Ticket integrity — counterfeit and resale controls

Controls are built into the ticket itself rather than added at the gate. A sold-out date in a small market is a common resale target, and a forged ticket presented at the door becomes the promoter's problem to resolve on the night.

  • Purchaser-bound watermarking — every ticket carries the buyer's identity on its face.
  • Cryptographically signed serials — tamper-evident, verified at the gate, not a sequential number anyone can guess.
  • Delayed delivery — release tickets a set number of hours before curtain, per client.
  • Transfer policy — block transfers, allow them with an audit trail, or re-watermark to the new holder.
  • Dead tickets stay dead — a voided ticket, or one replaced by a transfer, is refused at the gate regardless of what is printed on it.
  • Gate validation API — atomic admit or deny, so the same seat can never walk in twice.

Read the integrity brief →

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Anatomy of a Strawhouse ticket

Annotated diagram of a real ticket PDF with callout lines: purchaser watermark, signed serial, QR, Code128, show and venue block. Vector diagram · ~1000×900.

Marketing & automations

Marketing and automations — promotions, attribution and follow-up

A touring date has a short selling window in a market with no existing audience. The promotion, attribution and follow-up tooling is built around that constraint rather than around a subscriber base you already own.

  • Deterministic discount engine — percent off, fixed off, free child and buy-X-get-Y, automatic or code-gated, with stacking rules and redemption caps that actually hold.
  • Bulk codes and buyout links — sponsor batches, school groups, private inventory behind a single URL.
  • Automated flows — AI drafts the sequence against a fixed schema, you simulate it against real conditions, and a deterministic runner executes what you approved.
  • Cart recovery — capture the email at first touch and win back the abandon.
  • Attribution that reconciles — GA4, Google Ads, GTM and server-side Meta CAPI with browser-pixel deduplication.
  • AI event landing pages — per-city pages generated, reviewed and published, with structured data for rich results.

Marketing tooling in depth →

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Promotions and automation flow builder

The discount configuration screen with a free-child promotion set up, beside the automation flow canvas showing a cart-recovery sequence, plus a small attribution chart. ~1200×860.

Reporting & the client portal

Reporting and the client portal — settlement, attribution and self-service

Reporting reads the same database that sold the tickets, so settlement figures cannot drift from sales figures. Results are available per performance, per engagement or across a whole tour without exporting anything.

  • Live sales dashboard — open carts, sales pace and on-sale burst monitoring while it happens.
  • Financial P&L — gross, fees, tax, refunds and net by performance, engagement or whole tour.
  • Source attribution — UTM and channel breakdown with a timeline, so ad spend is answerable.
  • Agency tour map — every venue on the route plotted and sized by gross, scrubbable across the calendar.
  • Client portal — promoters sign in to their own surface for events, pricing, on-sale, orders, refunds, exchanges and scanners.
  • Exports and BI access — CSV from any report, read-only credentials for your own tools.

Reporting detail →Client portal and API →

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Tour map report with timeline scrubber

The agency tour map: venues plotted across the country, bubbles sized by gross and coloured by utilisation, with the show-date timeline beneath. Wide capture · ~1400×820.

Who it's for

Who uses Strawhouse Tix

The platform was built for circus and rodeo, where the venue, the seat map and the tax jurisdiction change every few days. The same tooling covers fixed-venue operators, who face a simpler version of the same problems.

Circus & rodeo

New town every week, no fixed seat map, cash at the window and a crowd that learned about you on Tuesday.

Tents · Arenas · Routes

Schools & performing arts

Volunteers running the booth, reserved seats, and more comps than paid tickets on opening night.

Auditoriums · Boosters

Charities & fundraisers

One night that has to net as much as possible, with board-ready numbers the following morning.

Galas · Benefits

Music & nightlife

High-velocity on-sales, resale pressure and age-gated doors that have to move fast.

Clubs · Raves · Tours

Festivals & special events

Multi-day, multi-session, timed entry and capacity that shifts hour to hour.

Fairs · Multi-day

Built on infrastructure you already trust

Integrations and data access — no proprietary lock-in

  • Stripe
  • Apple Pay
  • Google Pay
  • Google Analytics 4
  • Google Ads
  • Meta CAPI
  • Google Tag Manager
  • Mailgun
  • REST API
  • Webhooks
  • iCal / JSON feeds
  • CSV & BI export

Your patron data is yours. Export all of it, any time.

Testimonials

What our clients say

Placeholder — client quote. Target a touring circus operator on the setup-time saving: what a new city used to cost in hours versus what it costs now.
NAME · TITLE · SHOW
Placeholder — client quote. Target the Booker VPA reserved-seating launch: a school venue on getting its own seat numbering honoured exactly.
NAME · TITLE · VENUE
Placeholder — client quote. Target the money story: a promoter on being merchant of record and not waiting on settlement.
NAME · TITLE · SHOW

Pricing

You never pick a tier. We bill you the cheapest one.

Four tiers, and every month you're charged on whichever costs you least for the volume you actually sold. Sell out in July and the volume rate applies in July. Go dark in December and you pay ninety-nine dollars. No plan to choose, no upgrade call.

Local

$99 /mo + $1.15 a ticket

Small venues, community halls, and every client's off-season month.

Up to ~667 / month

Season

$299 /mo + $0.85 a ticket

One venue at a time — civic theatres, arts centres, single-arena rodeos.

~667 – 2,250 / month

Tour

$749 /mo + $0.65 a ticket

One unit running a full season, city to city. The core touring rate.

~2,250 – 6,250 / month

Circuit

$1,999 /mo + $0.45 a ticket

Two or more units at once, or a large arena show. Cross-unit collision detection.

6,250+ / month

Why there's nothing to choose

Each tier takes over from the one below at about 667, 2,250 and 6,250 tickets a month. Your cost curve bends at those points but never jumps — so one extra ticket can never move your bill, and changing tier needs no conversation.

A real touring season: 33,700 tickets, $0.84 a ticket.

What's included at every tier

  • Every module on this page — nothing gated behind an upgrade
  • No setup fee, no contract term, no monthly minimum to hit
  • Comps and refunded tickets are never billed
  • A dark month costs $99 and everything stays live
  • Walk-up sales billed the same as online
  • Unlimited events, users and scanners
See full pricingPrice my route

See it running on your own route

Show us your route and we'll build one of your venues as a working template, on real data, before you commit to anything.

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